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Xiled from society
Xiled from society is a clothing brand that specializes in underground streetwear. I was the sole graphic designer for this company, and I also held a position as art director for numerous projects and campaigns that Xile released. From web and clothing design to campaign directing, I am so grateful to have had the opportunity to display my artistic skills and ideas to people around the world through this brand.
Date
2020 - 2023
Role
Graphic Designer,
Art Director
Primary Logo
Xiled from society
Additional Logos
Social Media Display Image
Shopping Bags
Garment Tag
Meta + Meta2.0 Project/ Campaign
Xile requested an "underground, matrix" theme for its Meta campaigns. With this idea, I created a variety of unique designs that conformed to a "gloomy, mysterious" aesthetic. I wanted to incorporate an ideation of anonymity which carried consistently throughout the designs in order to execute this project efficiently. I desired to enliven this campaign by communicating curiosity and enticement to the targeted consumer. My goal was to tell a story that connects the audience to an unspoken motif that extends beyond clothing.
Mood Board
Design Elements
Typography
Prototype Mockup + Product Shot
Campaign Promotion and Ads / Flyer
Campaign Ad Video
I had the opportunity to produce and direct a short advertisement video for Xile revealing their new Meta campaign. Xile wanted a brief and effective video presenting the accessory while maintaining the Meta theme throughout the ad. This ad surfaced on platforms Youtube, Tiktok, and Instagram.
Live Laugh Love Die Campaign
With a concept surrounding four different and inevitable stages of life, Xile wanted me to enhance this idea by creating T-shirt designs for their summer release. My process and finished work were accomplished by maintaining a consistent theme between each stage, also assigning each stage its own summer color palette.
Design Elements + Color Palette
#00ADEE
#FFDE16
#3B2313
#ED1C24
#F26522
#FFFFFF
LLLD T -Shirt Designs
Prototype Mockup + Product Shot
Campaign Promotion
Lonely Child Release
Xile wanted an Angel-themed design that included an "only child" aspect, while also utilizing the original "XILE" logo. They desired something simple and straightforward for their summer theme. While brainstorming for this idea, I also decided to execute this release in a panoramic (tile) placement on their Instagram. Displaying something new and unique with this release was essential, while also maintaining consistency within the elements they requested.
Ideation Designs
Final Design
Product Shot + Social Media Ad
Process for Instagram Tile Post
Promotion Ad
Additional Campaign Ads
Coming Soon Ad Lightning Release
Coming Soon Ad Barbed Wire Release
Pop Up Shop Flyer
Krawler Promotion Ad
Coming Soon Ad Society Release
Coming Soon Ad Watcher Release
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