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SIZZLING SIMONS

Date
2025

Sizzling Simon's is a re-branded concept project for a fast-food enterprise that introduces a new theme and brand personality. While creating and designing this franchise, I chose to focus on representing something beyond an ordinary fast-food company, but a dynamic organization that carries its own flavor and connects to its consumers, which is greater than the food itself. 

Role
Graphic designer
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BurgerLayoutSS2.png

Logo Concept

Simon1.5.png
Simon1.png

+

Simon2.5.png
Simon2.png

+

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=

SimonLogo.png

Typography

POWERFUL REGULAR

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z 

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Final Logo

sIZZLINGSimonLogo.png

Secondary Logo

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Color Palette

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#3FB54A

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#246B15

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#E53326

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#9FD18C

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#FAA741

Menu Design + Mockup

Menu3.png
Menu1.png
Menu2.png

Package Design

For the packaging, I decided to consistently use the secondary logo to add variety and depth to the brand. I also incorporated the same typography and symbolism

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Friess.png
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Uniform Mockup Design

SizzlingSimonsMenu.png
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Advertisment Mockups

SizzlingSimon'sBillboard.jpg
SSSkyBillboard2.jpg
BurgerLayoutSS2.png
BurgerSpreadBusBilboard.png
SizzlingSimon'sPosterAD.jpg
Bustop.png
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